Evaluation: Technology

What have you learnt about technologies from the process of constructing this product and looking back at your preliminary task, what did you feel you have learnt in the progression from it to the full product?

Looking back at your preliminary task, what do you feel you have learnt in the progression from it to the full product? In the pre production, looking back at the preliminary task, I think I have improved well in terms of time management. I have been more organised and on time which meant that I got all the filming done within a day.  This is good as I didn’t have to go to stress of finding a day everyone was free and meant that we had more time to edit (post production) our film to make sure it was as good as we could make it.

When it came to filming the opening film, I had prepared a shot list to take on the day.  I did this so I knew what I had to exactly cover. Although, if I did not do this it would of wasted time on not knowing or forgetting what shot comes after what which meant I also saved time. I have learnt that when doing the preliminary task it was harder looking at the storyboard and not knowing what shot angles or shot sizes were needed which is why it took longer to film. Therefore I made sure I had a shot list as it was easier to follow on the day.

Also, when looking back at the preliminary task, I had learnt a lot about different elements such as filming and the camera and how its used. Therefore when I came to the main task I knew what I was doing when filming and editing go this sped up the process. Things I learnt in the post production (editing) included adding soundtrack, titles and transitions. This was a key thing tat I needed to learn in order to successfully edit our footage. I learnt from my mistakes form the preliminary task, therefore would correct this and avoid doing them again in the main task. These mistakes included using the wrong lenses for the wrong shot or forgetting a shots list making it harder to remember what we needed to film. This is a part of being organised and from learning from this mistake I was able to become more organised in the main task.


Technology Prezi

Evaluation: Audience

Who would be the audience of your media product and why? and how did you attract/address your audience?

How did you attract/address your audience? Whilst conducting research in our planning we found out that most horror films were rated 15+. We decided to rate our film a 15 because we had to take into consideration of our target audience.  A film rated a 15 means no one under the age of 15 is classified to watch the movie. Things shown in a 15 movie include:  Strong violence, frequent strong language, drug taking or discriminate language or behaviour. We conducted a questionnaire to find out what attracted our audience to our film and these were the results. From the questionnaire I carried out, I can tell that 99% said they thought the target audience was a rating of 15. This means that we have addressed our audience right.  Also we were able to identify that the audience were attracted mostly by the soundtrack and different shot sizes and transitions moving in and out of a blurred effect. However some were not to keen on the title being as engaging as they thought it would be.

Who would be your audience for your media product? As a group we also considered the use of the camera as this element is very important for attracting and addressing the audience. We decided that we wanted to use a range of camera angles to ensure a range in our opening. we wanted to use a point of view as this angle encourages the audience to sympathize with the protagonist and hopefully understand his situation. The aim of a horror is to play with the audiences mind. I feel that we have achieved this. I think that it would appeal more to a female audience, mainly teenage girls. This is because they can easily relate to the character and place themselves in the protagonists shoes. We decided as a group that our target audience would be between the ages of 15 and 20 as this age range is most likely to watch our production. Although this is the aim, the social group may stretch to attract other viewers of different ages and genders as well, as not everyone has the same film taste. I feel that both genders will sympathise with the protagonist as she is young and vulnerable but at the same time plays the evil character in the film.

Personally I think that by having a female character who is in power is a good idea as she is not presented as a typical female stereotype. Therefore because there is a twist of characters playing opposite roles, means that a larger audience of male and females will want to watch something different that doesn't follow an average plot of a horror film where a man plays the evil character and the women is a genuine lovely girl.  Our male character is also older than the female and this could suggest a wider male audience that can relate to him as a ‘adult’.

In my opinion, I think the target audience we choose worked well as from the feedback we were given from our focus group shows that we achieved our goal of attracting the audience of 15+ teens. 

Evaluation: Representation

How does your media product represent social groups? 

Both genders are revealed in the opening film, starting off with the old man and his dog along with the young girl.  We chose to use these characters because they are both vulnerable, have less power and are both in ‘need for protection’. Therefore both characters helps build up suspense in the audience.  Also, the evil character (Evangeline) has the biggest impact on the audience and strikes fear into them as her face is barley shown so portrays the feeling of the unknown.  Women are usually treated as the victims of the film and the men as the evil characters. This is because they are stereotypically shown to have more power than women, however we decided to go against this and reverse characters.  In some ways they are representative of the gender roles they play.

Patrick is the first character introduced in our film opening.  The old man who is shown to be walking his dog in the forest. His clothing is stereotypical, as flat caps are commonly worn my old men and we can tell that colours worn are all earthy and plain. When planning a costume for this character we took into consideration in order to portray an accurate representation of the elder generation and make the film more realistic.

The young female is portrayed to being powerful in our opening scene when she kidnaps the dog off the old man. This shows that she is more powerful and in control. Additionally, this goes against the female stereotype of being vulnerable and genuine. In our film she is however stereotyped as a young girl who is wearing grey tracksuits, trainers and a hoodie. During the film the girls face is covered by her hood. This could link back to the old times when women were not important enough to be shown  and instead had to cover their identity.

In terms of age it is clear through the protagonists looks and clothing that he is an old man. The fact that the antagonist is a small height also suggests that she is young, although. We decided the make the antagonist female as it is stereotypical that males are usually stronger whereas women are presented as weak and helpless. So we wanted to change their roles around to make it more unique and to go against the stereotypical considered.  The mise-en-scene of location we filmed in reveals that it is forest through the trees and empty land. This suggest that the emptiness and loneliness of the owner and his dog may suggest something could be wrong or that danger is heading his way.  It also makes the scene realistic as it’s a usual thing to go and walk your dog in a forest. 

Evaluation: Distribution

Distribution Prezi What kind of media institution might distribute your product and why?

Distribution Prezi

Evaluation: Media Conventions

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Setting: The scene starts off with a blurred effect which transitions into a clear shot of the setting of the car park. Then there is an establishing shot of the forest  which is used to establish the setting. There is diegetic sound that follows on from the previous scene. Also there is a grey coloured filter on the shots to portray a dull and grey atmosphere.  We did this because our film is a  themed horror and so we tried to link it back to this.  We used this idea from our research of the film () which uses this technique as well. 

Characters: Credits begin as the scene starts. They are a component of a film opening. The scene after sets the scene of the forest. The first character is identified but only becomes clear when they get closer to the camera. In this case the first set of characters introduce dis the old man walking his dog. This creates enigma and suspense. It makes the audience question who the character is and what role they play. When the second character is introduced, the music starts to get faster as if something bad is about to happen. Again, in this case we introduce Evangeline who's face is covered which also creates suspense. 

•Genre: There is ambient sound that is used to create an unsettling atmosphere. Also the scenes are set with a dull and grey background on purpose to portray the feeling of horror and suspense.  There is a minor dark under tone which creates suspense. We did this by filming at the time it got dark and by editing the colour background.  We also filmed in empty area which connotative loneliness and fear that if no one is around your all alone. 

Distribution: Our opening film starts of with the introduction of the media institution that distributed our film. This is also another convention we researched. There is diegetic sound that begins to help set the atmosphere.  M&M studios is what we decided our media institution should be and this is our first credit shown.  It appears as soon as the scene starts.

Title: Our title is shown right at the end of the opening scene. The title is white and is shown on the right top corner of the screen as the diegetic sound fades out. Our font of the title is made to look creepy to link back to the genre and to make the audience carry on watching. It also creates enigma. 

Evangeline - Final Film Opening