Evaluation: Media Conventions

In what ways does your media product use, develop or challenge forms and conventions of real media products?

Setting: The scene starts off with a blurred effect which transitions into a clear shot of the setting of the car park. Then there is an establishing shot of the forest  which is used to establish the setting. There is diegetic sound that follows on from the previous scene. Also there is a grey coloured filter on the shots to portray a dull and grey atmosphere.  We did this because our film is a  themed horror and so we tried to link it back to this.  We used this idea from our research of the film () which uses this technique as well. 

Characters: Credits begin as the scene starts. They are a component of a film opening. The scene after sets the scene of the forest. The first character is identified but only becomes clear when they get closer to the camera. In this case the first set of characters introduce dis the old man walking his dog. This creates enigma and suspense. It makes the audience question who the character is and what role they play. When the second character is introduced, the music starts to get faster as if something bad is about to happen. Again, in this case we introduce Evangeline who's face is covered which also creates suspense. 

•Genre: There is ambient sound that is used to create an unsettling atmosphere. Also the scenes are set with a dull and grey background on purpose to portray the feeling of horror and suspense.  There is a minor dark under tone which creates suspense. We did this by filming at the time it got dark and by editing the colour background.  We also filmed in empty area which connotative loneliness and fear that if no one is around your all alone. 

Distribution: Our opening film starts of with the introduction of the media institution that distributed our film. This is also another convention we researched. There is diegetic sound that begins to help set the atmosphere.  M&M studios is what we decided our media institution should be and this is our first credit shown.  It appears as soon as the scene starts.

Title: Our title is shown right at the end of the opening scene. The title is white and is shown on the right top corner of the screen as the diegetic sound fades out. Our font of the title is made to look creepy to link back to the genre and to make the audience carry on watching. It also creates enigma.